American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Mullen teams with Oscar winner Barbara Kopple

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American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives.

Two-time Oscar winner Barbara Kopple (for the documentaries Harlan County USA and American Dream) created five short films through production house Nonfiction Unlimited for the campaign, each focused on a different individual's ThankList. The subjects thank friends, family and mentors for helping them through hard times and making them who they are today.

Overcoming major life obstacles is a common theme.

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