American Family Insurance Gives Us the Galaxy's Cutest Astronaut in Dreamy New Ad

From BBDO and Smuggler director Adam Berg

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Houston, we have insurance. 

The latest iteration of American Family Insurance's "Insure carefully, dream fearlessly" campaign from BBDO New York blasts off this week, led by an evocative minute-long film that presents a child's notion of space exploration. 

It's a pretty amazing mix of fantasy and reality from Smuggler director Adam Berg. Note the suburban garage embedded in the "Martian dune" near the beginning. (And what kid wouldn't love to zip around the neighborhood—er, surface of an alien world—on his or her astro-cycle, wearing that rad spacesuit?) 

"We filmed in the California desert, which, luckily, bore an amazing likeness to Mars," Susan Golkin, executive creative director at BBDO, tells AdFreak.

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