Allstate study rates drivers by zodiac signs | Adweek
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Allstate study rates drivers by zodiac signs

Auto-insurance-zodiac

I'm hell on wheels, but I didn't know it had to do with my zodiac sign until Allstate told me. The insurance company recently released a study that linked car crashes to astrology! It found out that the worst drivers are hotheaded Virgos, while the safest are law-abiding Scorpios. (My Pisces/Aquarius cusp puts me somewhere between mistaking the gas pedal for the brake and playing bumper cars with my fellow motorists.) No sooner did Allstate disseminate this information than the backlash began. Was it a full moon or something? The marketer, best known for its protective "You're in good hands with Allstate" tagline, quickly issued a statement saying it doesn't write policies based on people's sun signs. The research, conducted by the marketer, was intended for "entertainment purposes only." The marketer insists: "Astrological signs have absolutely no role in how we base coverage and set rates. Rating by astrology would not be actuarially sound." But it might explain why your rearview mirror is perpetually hanging by a thread. Yeah, I'm looking at you, Leos.

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