All’s fair in love and war and advertising

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


It’s not just TV viewers who despise eHarmony.com. One of its top rivals, Chemistry.com, does too. In an upcoming ad campaign, Chemistry.com (which is a subsidiary of Match.com) goes on the offensive against its better-known competitor, lambasting the dating site for, basically, creating standards that are just too darn high. (Consumerist can fill you in on the kind of “pain and ignominy” eHarmony can cause when it bans you from posting your profile.) In the Chemistry ads, eHarmony “rejects” wonder if their “scars,” “outies” or political views cost them dates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in