All’s fair in love and war and advertising

Chemistry It’s not just TV viewers who despise One of its top rivals,, does too. In an upcoming ad campaign, (which is a subsidiary of goes on the offensive against its better-known competitor, lambasting the dating site for, basically, creating standards that are just too darn high. (Consumerist can fill you in on the kind of “pain and ignominy” eHarmony can cause when it bans you from posting your profile.) In the Chemistry ads, eHarmony “rejects” wonder if their “scars,” “outies” or political views cost them dates. The tagline, “Come as you are,” probably promises way more than it can—or should—deliver, especially in this day and age. In any case, classic rockers J. Geils had the ultimate take on the subject, one no online matchmaker has been honest (or edgy) enough to adopt: “Love stinks.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS