Alex Bogusky Doing Advertising Again … for Al Gore Ex-CP+B creative battles climate change
Alex Bogusky hasn't sworn off advertising entirely. The former Crispin Porter + Bogusky creative chief and his partners in crime, Dagny Scott and Rob Schuham, are helping to launch a global ad campaign for Al Gore's Climate Reality Project, reports The Denver Egotist. The first spot below advertises an event on Sept. 14 called 24 Hours of Reality, designed to focus the world for a full day on the scientific realities of climate change. It's not the most creative piece of communication ever, but the kinetic-typography approach is commonly used when you're juggling a lot of facts and figures. Plus, it doesn't hawk hamburgers or pizza, so Bogusky's happy.
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign
- Are You Young and Male? Discovery Says This TestTube's for You
- Arrested Development Outbuzzing House of Cards
- Netflix Wants to Double Original Content by 2014
- MPA Makes Headway in Tablet Metric Standardization
- The IAB and Mozilla Clash—in Person
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- And the 2013 Grand Effie Goes to ...
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- How KitchenAid Gave Us the World’s Coolest Mixer
- The New York Times Reinvents the Boring Banner Ad
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- Tablets Overtake Smartphones as the Big Shopping Device
- Nikola Tesla Takes Down Silicon Valley VCs, but Will It Get Him a Statue?
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







