Alex Bogusky Doing Advertising Again … for Al Gore Ex-CP+B creative battles climate change
Alex Bogusky hasn't sworn off advertising entirely. The former Crispin Porter + Bogusky creative chief and his partners in crime, Dagny Scott and Rob Schuham, are helping to launch a global ad campaign for Al Gore's Climate Reality Project, reports The Denver Egotist. The first spot below advertises an event on Sept. 14 called 24 Hours of Reality, designed to focus the world for a full day on the scientific realities of climate change. It's not the most creative piece of communication ever, but the kinetic-typography approach is commonly used when you're juggling a lot of facts and figures. Plus, it doesn't hawk hamburgers or pizza, so Bogusky's happy.
Email
Print
- Time.com Is on a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Spotify Launches Music Charts
- Digital Dignitaries Debate Display's Death
- NBC Makes Bet on Fake Reality
- Cramer-Krasselt Beats the Odds to Keep Porsche
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- The New York Times Reinvents the Boring Banner Ad
- Puma's Dance Dictionary Will Leave You at a Loss for Words
- Geico Makes the Perfect Ad for Hump Day
- Time.com Is On a Hiring Spree
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
