Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Imagine if you could explore Europe's greatest cities without having to constantly look down at your phone to make sure you're on course to your next destination.
U.K.-based regional airline easyJet is trying to solve that problem, at least in theory, with a new pair of internet-connected sneakers that signal to wearers when to turn left or right by vibrating underneath the respective foot. This way, sightseers' heads can stay up, taking in the surroundings while they walk, without losing their way.
The shoes buzz twice to indicate a wrong turn, thanks to a connection to Google Maps via Bluetooth, and easyJet's proprietary app.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in