Agency.com posts Subway pitch video online | Adweek Agency.com posts Subway pitch video online | Adweek
Advertisement

Agency.com posts Subway pitch video online

As part of its bid for Subway’s interactive account, Agency.com says it was asked for a five-minute video of its executive team. Instead, they made this nine-minute video of themselves learning about Subway’s business and posted it to YouTube. They interview people on the street. They say things like, “If we roll, we roll big.” They even work at a local Subway restaurant. (“Nobody got hurt. Nobody got fired. So I think it went pretty well,” says one team member.) Which is all fine, as pitch materials go. But they keep referring to the video as a “viral,” when in fact there’s nothing viral about it. It might be somewhat compelling viewing for Subway executives and/or immediate family members of the agency team, and of passing interest to people in the business. Beyond that, the chances of anyone passing this video around are slim indeed. Can we stop referring to anything that’s posted online as “viral”?

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS