Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

Coffee pours, toilet flushes and more

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Do you love numbers? Not as much as Sid Lee does.

The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on—how many cups of coffee are poured in a day, how many times the toilets flush, how many times employees use the "command + z" keyboard shortcut (that's undo, for all you mouse-clicking Neanderthals), how many documents the fax machine sends (zero, since 2013, because ha ha, umm … what's a fax machine?), etc.,

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