After 22 Attempts, Turkish Airlines Finally Pulled Off This Epic Pool Dunk | Adweek After 22 Attempts, Turkish Airlines Finally Pulled Off This Epic Pool Dunk | Adweek
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After 22 Attempts, Turkish Airlines Finally Pulled Off This Epic Pool Dunk CP+B had only 4 hours to make one-shot ad work

Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot that builds up to an amazing aqua-dunk.

In the making-of clip, executive producer Rob Steiner sums up the challenge: "It's a one-shot ad—30 seconds. We've got two cranes, 12 players—four pros—all of whom have to be synchronized and choreographed perfectly. We've got one day to shoot this, but in reality we've got four hours, because the professionals are only here for that time."

After 22 takes, it all came together, with the guys making improbable passes across, around and into a fancy outdoor pool in Madrid. Ultimately, the shot gets made thanks to an epic assist from a guy hovering on some sort of jet-sneaks.  Boy, they sure play by different rules overseas! 

The ad was inspired by the explosion of epic pool dunks on Vine and YouTube last summer, such as this diving-sliding-balcony-tossing classic

Sigh. I can barely dunk chips in a bowl of salsa while watching a game on TV.

RELATED: Kobe and Messi Trade Epic Selfies for Turkish Airlines.

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