Adulthood can wait for just one more year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


If the Census Bureau issued an annual Index of Permanent Adolescence, one key component would be the percentage of adults who dress up for Halloween. That is, after all, one of the more conspicuous indications of people’s refusal to become full-fledged adults even as they move through their 20s and beyond. A poll by Rasmussen Reports finds “only” 18 percent of adults planning to be in costume on Wednesday, down a shade from last year’s 20 percent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in