Ads with fake 911 calls are just really classy | Adweek Ads with fake 911 calls are just really classy | Adweek
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Ads with fake 911 calls are just really classy

Fake 911 calls are so fun! Actually, I tried to keep an open mind and gave DeVito/Verdi's "Fashion without the victim" ads for K&G a try. Sorry to say, there is a victim here: It's me, and anyone else who's exposed to this particular effort. Not because it's especially controversial. It's more low-rent, straining to break through but falling woefully short. The quivering voice of the caller, the world-weary tone of the dispatcher: It's uninspired, just like the clothes they apparently sell at K&G. The chain's shoppers might not be victimized by high prices, but the dubious "fashions" there (at least the ones I saw online) commit any number of crimes against style. Now if you'll excuse me, I have to call 911 and report a real emergency: The McDonald's downstairs is out of McNuggets again!

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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