Adobe CS4 film looks nice, makes no sense

New York studio Blacklist and director Cisma were given almost free rein in making this ad for Adobe CS4, commissioned by Goodby, Silverstein & Partners. The only restriction was "to do everything using Adobe Products exclusively." The result is Le Sens Propre, aka nearly four minutes of something I mostly stopped watching after one minute. So did the rest of YouTube, if comments like "wtf this is so pointless and gay" are any indication of how it went over. Cisma's idea was "to hold the attention of the viewer by the way the story is told, rather than centering on the narrative, and keeping the audience guessing how the film will end." He misfired somewhat, though, as the only thing the audience wonders is why the film was made, and when it will end.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS