Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Entertainingly overblown homemade ads for used cars are now part of a burgeoning tradition. But an Australian adman, backed by his agency, is throwing his hat into the ring to good effect.
The spot below for an old and battered two-door hatchback—a 1999 Holden Barina worth maybe $2,000 at best—is mostly a sight gag playing on the slick tropes often used in commercials for new cars. David Johns, the owner, features prominently, complete with smug grin, suit (but no tie) and aviators.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in