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One person's waste is another's treasure.
In partnership with Action on Addiction, Leo Burnett London is putting that little chestnut to work with "The Dry/Clean Initiative," a program that helps recovering addicts dress for job interviews, using clothing that was never picked up from the dry cleaners.
The case study tells us 15 percent of dry cleaning is never claimed (per the Columbus Dispatch). We also learn the story of Debbie, the first Dry/Clean Initiative benefactee.
Debbie started on her road to addiction as early as 10 years old, to deal with an unstable environment at home.
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