Activist ads return with launch of Osocio

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Back in July, the advertising blogosphere lost one of its best. Houtlust had been the premier repository for nonprofit and social-awareness advertising (along with the occasional rant about why Americans can’t stomach nudity). But don’t despair. Houtlust’s creator, Marc van Gurp, is back in a big way with Osocio, dedicated to “social advertising and non-profit campaigns from around the globe.” It’s already packed with great awareness-raising work, like the “Top Jobs Abroad” effort that shocked job applicants into recognizing the prevalence of sex-trade recruitment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in