Absolut smackdown | Adweek Absolut smackdown | Adweek
Advertisement

Absolut smackdown

Absolut_kravitz_1 You mean to say that all of those Absolut print ads over the years weren't enough to effectively brand the vodka? It seems a logical conclusion after reading this item in Keith Kelly's New York Post column alleging that the abrupt shutdown of the U.S. version of Absolute Magazine was brought about, in part, by the "financial burden" of ongoing litigation between the magazine's publisher and V&S Vin & Spirit, which makes Absolut. The liquor company was trying to make a case for trademark infringement, and also raised concern that its own trade magazine, Absolut Reflexions, made the confusion even worse. OK, both magazine and liquor are targeted toward upscale consumers, but we thought it had been drummed into our heads years ago that Absolut, the vodka, had no "e"and that the "t" was silent. After all, there are only 1172 print ads in Absolut's online gallery. If someone is still really confused about how to spell Absolut, then they just haven't been paying attention. (BTW, you may want to check absolutkravitz.com, a collaboration between Lenny Kravitz and Absolut. Despite the diatribe above, it's still great that Absolut, by and large, supports people in the creative world.)

Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Absolut
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS