Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody | Adweek Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody | Adweek
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Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?!

Behold A&F's hunks, stripped to the waist and pleasingly pumped, preening in the woods for a parody of "The Fox," the viral novelty track by Ylvis, which, without any hyperbole, has amassed 900 mega-billion views since its early-September debut. Actually, the count is about 52 million, and the A&F parody is approaching 600,000 after just five days. The spoof is even more Fellini-esque than the absurdist original, owing to the black-and-white photography and denim-clad, half-nude studs high-steppin' with gorgeous gals clad in furry animal costumes.

I guess only two things are left to say. First, A&F's elitist brand attitude still sucks. And second, Wa-pa-pa-pa-pa-pa-pow! Wa-pa-pa-pa-pa-pa-pow! Wa-pa-pa-pa-pa-pa-pow!

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