Advertisement

40 Brand Logos With Hidden Messages, Starting With the Most Famous One How many of them can you spot?

You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message."

British plastic card maker Oomph has collected 40 such logos—check them out below. Amazon, Unilever and the Tour de France are particularly cool. How many of these sneaky messages would you have spotted without the help?

Note on the BMW logo: There is some debate about that one.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Logos, Oomph
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS