2010: a bear of a year for big furry ad beasts
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- Shonda Rhimes Smashes It in TV Twitter Ratings
- Less Than Half of Snapchat’s Users Are in the U.S.
- 5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising
- This Year's Most Popular Halloween Costumes Are (Surprise) Straight From the Multiplex
- Video Contest Will Send Winning Marketer Into Outer Space
- Dell, Mondelez, Allstate CMOs Play the Desert Island Game
- Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social
- Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty
- Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies
- Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting
- 4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand
- Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign
- This Agency's Office Literally Disappears After Hours So You Can't Work Late
- Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore
- How a Topless Mermaid Made the Starbucks Cup an Icon
- Video Producer-Politics Washington Post Washington, DC
- Digital Marketing Trainee (Santa Monica OR NYC) Resolute Digital LLC (Chelsea & Santa Monica) Santa Monica, CA
- Advertising Operations Manager TV Guide Magazine New York, NY
- VP, Group Account Director Pace Communications Greensboro, NC
- Director of External Relations - West Coast The Brady Campaign to Prevent Gun Violence Los Angeles, CA
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
Sure, it's been a huge year in ads for monkeys and apes. But, lacking a segue of any sort, let me just point out that bears have enjoyed their share of the spotlight in 2010, poking their snouts into a wide range of wacky commercials. Check out our roundup after the jump.
1) Boston Bruins
The team-spirited terror returns to punish a chubby fan who shows disrespect by smearing condiments on his Bruins jersey. The bear then turns a high-pressure hose on the miscreant. This makes me question the critter's true allegiance, as most hosers root for the Habs.
2) Old Spice
Second-stringer Ray Lewis replaced hall-of-fame pitchman Isaiah Mustafa. That was bad enough. But the addition of a talking bear made it painful. Thankfully, both Lewis and the shaggy sidekick now appear to be benched. If they resurface during—oh, I dunno—the Super Bowl, it will be everybody's loss.
Polar bear travels far and wide to hug folks for buying the electric Nissan Leaf. It's too stupid to appreciate the harm all those gas-powered Nissan car purchases have wrought. Rush Limbaugh is too stupid to comprehend the spot's true meaning and runs terrified into the night seeking comfort from pain killers or a shotgun-toting Sarah Palin.
Family-values bear gets addicted to corporate fast food. Presumably more to Limbaugh's liking.
5) Bird's Eye
Willem Dafoe's edgy voiceover makes this polar bear freezer puppet's patter icily menacing. His near-psycho shilling of peas and fish sticks suggests a not-so-secret desire for families to choke on the stuff.
This Subservient-Chicken-style online push for a correction-fluid product lets users make a hunter and bear do virtually anything. Of course, bears of a sort are readily available on the Internet for fun and games. But that's a different beast entirely.
7) Panda Cheese
Pandas technically aren't members of the bear family. But seeing as this destructive furry freak gets as angry as one with scant provocation, I'm not going to be the one to tell him.