6 Ways to Grow Revenue With Digitally-Printed Magazines
Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at [...]
Comcast to Tap Set-Top Data for Advanced Advertising Service
NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data.
Facebook Ads Will Soon Display AdChoices Icon
Performance Marketing
Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network. [...]
Facebook’s Access to Instagram Data Could Uncrack Images for Ad Targeting
Performance Marketing
Instagram announced pending updates to its privacy policy today. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that [...]
Varick Builds Data Management Platform
Performance Marketing
Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so [...]
Target Pushing Into Media Business
Performance Marketing
The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for [...]