What Matters Is the Perception of Value, Not So Much the Product
Performance Marketing
A lot has been written recently on how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions. If you can honestly get [...]
Let the Upfront Games Begin
Les Moonves on Wednesday told investors that CBS is gearing up for another lucrative upfront market, predicting that the top-rated broadcast network will land double-digit pricing increases versus its already [...]
2010 A Banner Year for Online Ads, But Display Pricing Still Weak
Brand Marketing
The online advertising market roared back to life in 2010, setting a slew of records including the largest revenue year ever recorded and biggest quarter in the medium’s history, according [...]