2010 A Banner Year for Online Ads, But Display Pricing Still Weak

Record Revenue Year Buoyed by 18 Percent Growth in Second Half

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The online advertising market roared back to life in 2010, setting a slew of records including the largest revenue year ever recorded and biggest quarter in the medium’s history, according to new figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers. But those figures also revealed some cracks in the Internet’s growing strength as an ad medium; brand advertising still lags behind direct response advertising on the Web.

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