Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
Performance Marketing
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
How to Use Psychology to Improve Your Direct Mail
Performance Marketing
Many marketers are struggling to generate leads that convert to sales, and it's clear that more efficient strategies are needed. Most marketers are well aware of the power of direct [...]
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
Performance Marketing
We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? Firm principal Bruce Biegel recently updated some parts of The [...]
How to Persuade Buyers With Your Direct Mail
Performance Marketing
Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]
The U.S. Postal Service Needs Financial Protection
Performance Marketing
Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.
How to Best Use Direct Mail Marketing During COVID-19
Performance Marketing
During a time of crisis like COVID-19 it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them, [...]