Capitol One

These Are the Brands Slam Dunking March Madness on Social Media

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons

Check Out This Sweet 16 Bracket for March Madness Brands

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the marketers for deodorant Degree Men may want to keep their eyes on financial company Capital One. In terms of social branding, they're going head-to-head. Well, kind of.

Horizon Bolsters Branded Content Offering With Robert Friedman Deal

Horizon Media is partnering with industry veteran Robert Friedman to beef up its branded content offering.