These Are the Brands Slam Dunking March Madness on Social Media

Reese's tops buzz around NCAA Tournament

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend's Final Four matchups, these are the top four brands: Reese's, KFC, Lexus and Capital One.