Zach King

Ad of the Day: Zach King’s Drawings Spring to Life in This Epic Bedroom Battle for Crayola

Crayola teamed up with filmmaker and YouTube star Zach King to bring you this three-minute film featuring the crayon company's digital-era hero—the blocky mannequin from its Easy Animation Studio interactive coloring kit. 

10 Viral Content Creators Who Electrify Fans by the Millions

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, […]

Top 10 Branded Videos: LG Hits Gold With Vine Star

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick.

Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the effectiveness of short clips.

Buick, Ford Enlist Vine Stars, Get Intriguing Results

While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos.