Sony Wants You to Pay Attention to the Details
Performance Marketing
Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae [...]
Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Sony Xperia
Brand Marketing
Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two [...]
Artisanal Advertising
Brand Marketing
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table [...]
Ad of the Day: Sony Xperia
Brand Marketing
We've written before about how technology marketers like to use conspicuously analog props in their advertising, to give the virtual experiences they're selling more of a tangible reality.