Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny
Performance Marketing
OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users [...]
Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue
Performance Marketing
CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on [...]
LinkedIn Touts Mobile Momentum
Performance Marketing
LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. [...]
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Rocket Fuel Revenue Grows by More Than 100%
Performance Marketing
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent [...]
Yahoo’s Marissa Mayer Says Turnaround Still in Making
Performance Marketing
Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.