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How Google’s Ad Tech Stacks Up

Performance Marketing

By Tim Peterson

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from [...]

Performance Marketing

Analytics Startup Mixpanel Says Competitors Missing Metrics

By Tim Peterson

Performance Marketing

Adobe Buys Ad Platform Auditude

By Dan Walker Smith

Performance Marketing

The Adobe/Omniture Merger: What It All Means

By Melissa Campanelli