Adobe Buys Ad Platform Auditude
$120m acquisition marks further move into Web advertising
Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing.
The deal is the latest move into Web advertising from Adobe, which was previously known for its software applications such as Flash and Dreamweaver. In January this year Adobe bought data management firm Demdex, as reported in Adweek. The deal marked a clear step toward monetizing Adobe products through online marketing.
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