Why Some Broadcast Shows Are Getting Smaller, Cable-Sized Season Orders
It was no surprise that NBC gave This Is Us a full-season pickup on Tuesday—after all, the series had the highest-rated 18-49 debut of any new series last week: a [...]
Decent Turnout for 24: Live Another Day
Jack Bauer’s return to prime time was met with a reception that hovered somewhere between a bang and a whimper.
Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot
A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual [...]
The Changing Role of Bartenders in Ads
Brand Marketing
In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to [...]
Adweek’s Top 10 Commercials of the Week: Aug. 2-9
Brand Marketing
Jack Bauer Bakes the Hell Out of Cupcakes in Laptop Ad
Creativity
Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense [...]