Jack Bauer Bakes the Hell Out of Cupcakes in Laptop Ad

Kiefer Sutherland's latest commercial gig

Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting. Mother in London created the cinema and online effort, which touts Acer's Aspire 35 Ultrabook and, according to the client, marks the first in a series showing celebrities using the super-slim laptop to indulge their hidden passions. (Get Aaron Paul, bitches!) Though tasty, this initial serving with Kiefer—a brand-friendly actor last seen pining for a lost love in Axe's "Susan Glenn" spot—seems a tad undercooked in terms of brand ID. Agency and client might want to add a pinch more product info for subsequent batches.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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