Jack Bauer Bakes the Hell Out of Cupcakes in Laptop Ad

Kiefer Sutherland's latest commercial gig

Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting. Mother in London created the cinema and online effort, which touts Acer's Aspire 35 Ultrabook and, according to the client, marks the first in a series showing celebrities using the super-slim laptop to indulge their hidden passions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in