InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads
Performance Marketing
InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps.
Samsung’s ‘Smart Pause’ Feature Could Better Mobile Video Advertising
Performance Marketing
Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video.
Japan’s SoftBank Invests $200M in Mobile Ad Startup
Performance Marketing
Mobile ad startup InMobi just announced that it has raised $200 million from Japanese telecommunications company SoftBank, in what the startup is calling the largest mobile investment of the year.