InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she will work Madison Avenue contacts for brands like L'Oréal, Amex, Delta, GM, Kraft and Miller-Coors. Business Insider ranked Sarofian the 28th most powerful woman in advertising last fall.