InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options


InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she will work Madison Avenue contacts for brands like L'Oréal, Amex, Delta, GM, Kraft and Miller-Coors. Business Insider ranked Sarofian the 28th most powerful woman in advertising last fall.

"At Digitas, for many, many years I was pushing all of the boundaries of digital," she told Adweek.

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