3 Google Analytics Tips for E-Commerce
Performance Marketing
There’s a lot more to Google Analytics than looking at basic traffic metrics. These tips will help you make improvements to drive more e-commerce sales from your different marketing channels.
Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they’re writing for: avid readers and returning visitors who want detailed info that borders on [...]
Measuring Custom Campaigns With UTM Codes
Performance Marketing
Custom Campaigns give you the ability to add campaign parameters to the destination URLs of your blog posts, online marketing ads, social media content, etc. That way, you’re able to [...]
Does Your Content Work? Advanced KPIs for Google Analytics
Performance Marketing
You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts effectively?
How Google AMP Is Changing SEO: The Good and the Bad
Performance Marketing
News content is highly popular during presidential election years, especially following an election. And if you've browsed your smartphone for the latest scoop, then you've probably noticed the AMP carousel [...]
5 SEO Tools Every Business Must Use to Be Successful
Performance Marketing
Peter Drucker famously said, “What gets measured, gets improved.” That’s true with everything, especially search engine optimization. There’s simply no way to improve your SEO results unless you’re using the [...]