Each Facebook User Is Currently Worth $14 in Annual Ad Revenue, According to New Report
Performance Marketing
Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it [...]
65% of Facebook’s Video Views Are Now on Mobile Devices
Performance Marketing
Sixty-five percent of global Facebook video views occur on mobile devices, according to the social media giant, which revealed a handful of stats today.
Facebook’s Hacker Culture Heads to Cannes
Performance Marketing
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking [...]
Mark Zuckerberg Gets Reflective as He Nears 30
Performance Marketing
Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg [...]
What Advertisers Need to Know About Facebook’s Mobile Ad Network
Performance Marketing
The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole [...]
Facebook’s Ad Network Promises to Make App Partners Rich
Performance Marketing
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated [...]