Electronic Dance Music Goes Mainstream As Older Millennials Start Listening
Performance Marketing
As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM.
These Digital Publishers Aren’t Freaking Out Over Mozilla’s Move
Performance Marketing
Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox.
Great Hill Partners Acquire SheKnows.com
Performance Marketing
SheKnows.com, a women's lifestyle site, has been acquired by Great Hill Partners, a private equity firm specializing in high-growth companies.