Brands Like Goop & Dr. Oz Drag Media’s Reputation Through the Mud
Many publishers throughout the history of the profession have shown that profit can supersede a moral barometer. That, of course, doesn’t condemn everybody. But there are too many examples of [...]
Hearst Sets Launch for First Issue of Dr. Oz, The Good Life
Performance Marketing
Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4.
Sharecare Rolls Out Personalized Health App
Performance Marketing
Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will [...]
Hearst Touts Live Events at ‘Magazine Upfront’
Performance Marketing
This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience [...]
Hearst, Dr. Oz Launching Magazine in 2014
Performance Marketing
Hearst Magazines’ collaboration with Dr. Mehmet Oz—also known as the worst kept secret in the publishing industry—has finally been made official. Today, Hearst announced plans to launch a Dr. Oz-branded [...]