Audience Development

Brands Like Goop & Dr. Oz Drag Media’s Reputation Through the Mud

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By Bob Sacks

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Many publishers throughout the history of the profession have shown that profit can supersede a moral barometer. That, of course, doesn’t condemn everybody. But there are too many examples of profit above truth to deny that the accusations sometimes carry merit. Women’s magazines in particular have for a hundred years or more, fed on the needs and promoted unrealistic expectations on a very vulnerable public for a nice profit.

Take Dr. Oz for example. He has a very successful magazine.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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