How This Man Duped a String of Ad Agencies and Almost Got Away With It
Brand Marketing
The advertising model was broken, and Bill Grizack knew how to fix it.
Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax
Brand Marketing
Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, [...]
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
Here Are the 4 Finalists in Brown-Forman’s Media Review
Brand Marketing
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]