How This Man Duped a String of Ad Agencies and Almost Got Away With It

Serial fraudster Bill Grizack said exactly what they wanted to hear

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The advertising model was broken, and Bill Grizack knew how to fix it.

“At The Variable, it was my job to invent the future of creative advertising strategy,” his LinkedIn profile boasted. “I developed the staff and the technology that leveraged big data into meaningful creative insights, and built a creative team that new [sic] how to use those insights to create brilliant work.”

Switching to the third person, he wrote: “One of the luckiest periods in his life was working on both Coca-Cola and Jack Daniel’s at the same time.



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