Robin Sloan of the media-partnerships team at Twitter spoke with NewTeeVee about the marriage of big TV events and Tweets. Highlights:
For a lot of big TV events, we provide strategy and support from afar. But for a few select events every year, we go into the trenches with the production team. The Video Music Awards and President Barack Obama’s town hall are two recent examples. We mainly do this to learn: What do big live events look like down on the ground? What problems are producers facing with their Twitter integrations? What are they seeing in the Tweets that gets them excited? What’s getting the audience excited?
What gets us really excited, though, is when (networks) go an extra step and start to transform Tweets into TV content.
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