The Power of Brand Authenticity on Social Media [Infographic]

Authenticity can inspire trust and loyalty -- and drive ROI.


Authenticity can be very important on social media, without which audiences could be alienated. An infographic from Bonfire Marketing outlines how authenticity can drive high returns — for both brands and independent creators — and engender consumer trust.

When asked what they want, consumers ranked ‘Honesty about products and services’ highest. 91 percent of consumers want the brands they follow to be authentic in their posts; 61 percent wanted to hear about product utility; 60 percent wanted to hear about brand appeal, and only 39 percent wanted to hear about brand popularity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in