Businesses may soon be able to designate duties like customer support or training exercises to life-like virtual personas through a new tool from artificial intelligence startup Soul Machines.
The San Francisco-based company debuted a digital brand studio this week that lets clients customize their own digital person by choosing from a set of realistic CGI avatars and uploading conversational trees with natural language processing systems from Google or IBM.
Founded by Academy Award-winning visual effects engineer Mark Sagar and entrepreneur Greg Cross at the University of Auckland in New Zealand, Soul Machines is part of a small but growing scene of startups exploring how life-like human avatars can be put to use in business contexts, whether as virtual influencers, extensions of celebrity personalities or for interpersonal interaction practice.
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