This post was created in partnership with Integral Ad Science
With the influx of AI tools, companies now have more data signals than ever to leverage for an enhanced consumer experience. But maintaining trust and ensuring brand safety are critical as the landscape quickly evolves.
During an ADWEEK House Cannes Lions panel discussion co-hosted with Integral Ad Science (IAS), industry leaders discussed how AI tools are providing insights that are reshaping the marketing ecosystem—from hyper-personalization to real-time media classification.
AI is no longer theoretical; it’s fully operational
Lisa Utzschneider, CEO of global measurement and optimization company IAS, kicked off the conversation with some context about how the rapid development and capabilities of AI have revolutionized the speed at which data can be collected and labeled.
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