3 Common Sins Brands Commit on Social

Opinion: With this direct line to consumers, brands have a major opportunity to enhance their engagement with their audience


Almost every brand is active on social. Why? Because that’s where their customers are—Facebook alone has nearly 2 billion monthly active users—and it’s where marketers can best engage with their audience in a two-way conversation. There are plenty of ways to reach an audience, but none are as direct, personal or immediate as social media.

With this direct line to consumers, brands have a major opportunity to enhance their engagement with their audience. But like everything else in life, there’s a right way and a wrong way to do it.

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