Wurl, the streaming company owned by mobile adtech giant AppLovin, is getting a new leader.
CEO Ron Gutman is set to retire Thursday and will be succeeded by Dave Bernath, effective immediately, the company said.
Bernath previously served as general manager for the Americas at Wurl, where he has focused on partnerships and revenue growth. He joined Wurl in early 2021.
As CEO, Bernath’s priority will be driving more investment into connected television, or CTV, and to Wurl specifically. With his oversight, the company aims to deepen its technology investments and expand partnerships.
“At the core, it’s about helping to accelerate the shift of ad dollars from legacy TV to streaming,” he told ADWEEK.
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