Why Ben & Jerry's Criminal Legal System Reform Efforts Go Beyond Philanthropy

Head of Global Activism Strategy Chris Miller shares how the brand uses their tools as a for-profit marketing organization to advocate for systemic change

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As part of the Adweek Sustainability Playbook, Ben & Jerry’s Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens.

THE CHALLENGE 

The view of what it means to be a corporate citizen has shifted dramatically over the last couple of years and specifically over the past year.

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