Coloring hair is a deeply ingrained, ritualistic part of our society. Rosi Ajjam, SVP of Global Retail Hair for Coty, also believes it’s a deeply emotional one, tied directly to building women’s self-esteem. And indeed it is! From high school students sporting their various new shades to seniors touching up their roots between salon appointments, the connection between coloring your hair and your self-esteem is undeniable and transcends age.
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