Rodan + Fields CMO On Becoming The No. 1 Skincare Brand that Nobody's Heard Of

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Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America.

“We only have 32% aided brand awareness. I like to think of us as the number one brand that nobody has heard of, but it’s actually one of the things that intrigued me about joining the company.”

Rodan

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